Market
Science
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You feel like you knew it but Alex organised it all
in such a way that even a child would
understand and use it.
Anton Simanikhin, Founder of Schooly app
The Pain
All startups need growth. Without sales there can be no growth. Without leads there can be no sales.
A startup's lack of growth usually comes down to a lack of leads...
Empty pipeline
There can be no sales if there are no leads. Empty pipelines cannot be optimised.
No Product-Market-Fit
A successful product needs feedback. No leads, no users. No users, no feedback.
Slow Growth
Lack of market engagement will inevitably slow your growth.
The Problem
People treat lead gen like a task, not a strategy. Lead gen is a process, not an action.
This process greatly depends on your product, your buyer, your budget, your capacity, and many other factors.
Unclear messaging
Lack of engagement typically isn't from a lack of value, but a lack of value "clarity".
Too much buyer friction
Buyers have very little time. Most make it too hard for buyers to engage.
97% of buyers aren't buying
<3% of the market are buying, and 82% of them will choose a brand they already know.
The Solution
Make it easier and more compelling for your market to engage with you.
For early startup growth - all roads to lead to leads...
Nail your messaging
Say the right things to the right buyers to trigger their interest and action faster.
Create short-term strategy
Create a simple, valuable and clear invitation for interested buyers on the right channels.
Create long-term funnel
Nurture the 97% of the market who aren't ready to buy, so they choose you when ready.
✔️ 2x 1hour consulting session
✔️ 3x 30min customer interviews
✔️ 1x Sales/marketing team interview
✔️ 1x Summary Report, including:
✔️ Summary of blockers & opportunities
✔️ Unique Value Proposition breakdown
✔️ Positioning recommendations
✔️ Breakdown of Ideal buyer persona(s)
✔️ Competitor Analysis,
✔️ Competitor battlecards (how to beat them)
✔️ Short-term strategy breakdown
✔️ Long-term strategy breakdown
✔️ Recommendations & next steps
Lead Gen Audit
✔️ 1x 1hour consulting session
✔️ 1x Summary report, including:
✔️ Summary of blockers & opportunities
✔️ Positioning recommendations
✔️ Short-term strategy recommendations
✔️ Long-term strategy recommendations
✔️ Recommendations & next steps
Lead Gen Review
Starter
Premium
$499AUD (once off)
$3,999AUD (once off)
Review & recommendations of best practice.
Detailed go-to-market refresh to align company.