Market
Science
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You feel like you knew it but Alex organised it all
in such a way that even a child would
understand and use it.
Anton Simanikhin, Founder of Schooly app
The Problem
There are over 150,000,000 startups globally. Buyers have more options & less time to consider.
If you can't be clear, compelling, unique and valuable - you will be ignored.
The market is flooded
Your buyers are spoilt for choice, yet only want the best for their specific needs.
Shrinking attentions
Attention is rare and precious. Buyers now only have seconds to consider something new.
Being broad is expensive
Chasing too many buyer with too many VPs is both ineffective & hugely expensive.
The Solution
"It's hard to read the label from inside the jar"
- Blair Enns, Founder of founder of Win Without Pitching
Internal review
3rd-party internal review of team insights of customer & Product experiences
Customer interviews
Non-bias customer feedback analysis to validate or correct internal beliefs.
Product-market alignment
Using experience from 100's startups, align both internal strengths & market needs
The Outcome
There's only 2 ways to win more customers - be better or be valuably-different (to the right buyer).
Cut through the noise
Know where you are most likely to win (and lose) so you can easily appeal to your buyers.
Capture interest quickly
Say the right things to the right buyers to trigger their interest and action faster.
Higher ROE
Saying the right things to the right buyers will save time and effort in converting customers.
✔️ 1x Internal leadership team interview
✔️ 1x Internal sales interview
✔️ 1x Internal marketing interview
✔️ 1x Internal Product interview
✔️ 1x Internal customer success interview
✔️ 3x Customer interviews
✔️ 1x Customer base UVP survey
✔️ UVP Presentation Deck
(includes: Breakdown of Ideal buyer persona(s), your market segments, competitor landscape, battlecards (how to win and lose against competitors), your product UVP, narrative, positioning and messaging on your differentiation, survey results and next step recommendations on lead generation, marketing and product.)