Alex UrquhartNov 3, 20232 minHow to Determine Your TAM: When is it Too Much?A simplified breakdown of why startups shouldn't target too large of a Total Addressable Market (TAM) or else they risk dilution and failure
Alex UrquhartNov 3, 20232 minShould we be doing PLG or SLG?A simple break down of why startups need to be doing both product lead growth and sales lead growth for real sustainable growth
Alex UrquhartOct 18, 20233 minUnique Value Proposition: Why Your Market Might Be Ignoring YouThe more society progresses, the more technology becomes available and thus - competition becomes fierce. Standing out is now a necessity