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Writer's pictureAlex Urquhart

Interview with an Expert: How should Startups use Social Media?

Startups and Social media have always had a love-hate relationship - 💘 Startups need these platforms as a cost effective way to reach our audiences, however, 😡 if not executed correctly at the right times, they can be a massive drain on time, resources and focus.


So, we decided to sit down with Marketing and Social Media expert, Kurt Sorensen, Founder of Backpack Digital, to unpack the many years he has helped startups and the like with their paid and organic social media strategies.


If you'd like to chat with Kurt, you can reach him here ➡️ BACKPACK DIGITAL



Some Key Takeaways from Kurt - How should Startups use Social Media:


💡"If you actually just make every decision with the notion in mind of will this help me thrill my customers, that will actually be the only framework you will need."


💡Social media can be a valuable tool for startups, whether through organic or paid strategies, to connect with customers and generate ideas for their business.


🌙 The evolution of social media in the last five years has been drastic, transforming it into a completely different platform.


💡"The only constant with anything social media related is change."


🤔 There is a misconception that having a large social media following automatically leads to success, but it is more important to have engaging and effective content that resonates with the audience.


💭 "Write down all the customer interactions you have. What are the 20 FAQs you keep hearing? Do 50 words on each of them, find a random image that matches it. That's 20 posts right there done." - Kurt Sorensen suggests a simple and efficient strategy for creating quality content on social media for startups.


💡 Prioritizing creativity is crucial for startups using social media, as the quality of ads and content matters more than the technical knowledge of platforms.


🗣️ Word-of-mouth marketing is 100 times more valuable than any other form of marketing, making it the most effective way to promote a product or brand.


💡The biggest advantage of digital advertising is that you can clearly track the results it gives you.


🤔 "It's not meant to be easy, so if you think it's gonna be easy, it's just. It's not meant to be easy." - Kurt Sorensen highlights the misconception of expecting easy success in digital marketing and emphasizes the need for perseverance and hard work.


📊 "Data will say more than anyone's wisdom or advice will give."


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